THE PROJECT | THE BRIEF
We were commissioned for a fast turnaround project to develop the Visual Identity and Website for HeroSupport. They are revolutionizing Cancer Care with cutting-edge 3D-printed Devices.
As the primary product is based on women, we explore a direction that combines innovation, tech, and organic feel. In this organic approach, we intend to bring the "caring" aspect of the brand to life.
THE CHALLENGE
Working with busy CEOs can be challenging in projects that need a fast turnaround. Mainly for clients who are not used to understanding the benefits of having a bold and pro visual identity, it's hard to manage their expectations or stay on the same page when it comes to Best Practices during feedback exchange.
THE OUTPUTS
The Outputs for this project were:
· Brand book showcasing the overall vibe and tone for the brand, a collection of mock-ups to see the brand in action, and Dos and Don'ts.
· A nice-looking Website. https://herosupport.care/
THE BRAND BOOK
THE MOCK-UPS
THE WEBSITE
THE CREDITS
Creative Director: Vanvelvet
Visual Identity Designer: Yash Desai
Web Designer: Germán De Souza
Production Manager: Charlotte Schneider