THE COMMISSION
The end goal was to create a literal approach with some abstract shots explainer video to explain how the Nano particle works and helps make the planet a better place. A real action in fighting climate change.
Brought by NanoTech Materials, Inc., and through Growing Media Block, we worked together to create a balance between a literal and an abstract approach to convey this message.
THE CHALLENGE
Time contrains is usually one of the biggest challenges working in Animation. How to commit to short deadlines with a small team, meet the client's expectations, and actually have some time to think and create something that matters and makes sense.
In this process, we believe it's key to find a way to allocate more time to the pre-production. Otherwise, part of the creative vision must fall into the CEO of a company when, which should be provided by the Creative Direction of the project. After backs and forth, we end up in a result that was far from our proposal but made the client happy. All in all, the key is to find the balance and create something that helps the client's businesses in meeting their goals.
THE CREDITS
Produced by Growing Block Media
Producer: Leo Mouton
Creative Director: Vanvelvet
Producer: Leo Mouton
Creative Director: Vanvelvet
Illustrations: Yash Desai, Vishal Varghese
Animation: Yash Desai, Vishal Varghese, Vanvelvet
Animation: Yash Desai, Vishal Varghese, Vanvelvet
VFXs: Vanvelvet
Sound Design: Juan Regidor and Sebastian
Editing: Vanvelvet
THE EXPLAINER VIDEO
FIRST STYLE EXPLORATIONS
THE STYLEFRAMES
