As Motion Designers, we learn to Design and Animate.
But when do we learn to tell stories visually?
When do we learn how to use Screen Grammar to properly speak a Visual Language?
Even if we are creating an abstract or conceptual piece or if we are creating a classical narration, we need to develop a visual language to communicate the message -to tell the story.
As Motion Designers, many times we might need to come up with an idea, write the script, create the storyboard, and maybe go all by ourselves with every production step or hire a team to help out.
Most of the times, we do so instinctively.
But, when we are in control of the language we are speaking, we can speak properly, we can engage with our audience, trigger feelings, and create a sort of visual poetry.
The Art Of Visual Language is a series of publications that take each Design Principle as a known place to explore a concept of Screen Grammar, Film Techniques and Storytelling. Through Principles as Contrast, Unity, Repetition, Balance, and more we'll be able to discover how the Visual Language works and embrace it as our own language, as a powerful tool in the belt of tools we build to be unique Motion Designers.
During the process, I will be creating an original Science fiction story about an Astronaut that happen to had an 'incident' right after the explosion of her Ship, facing the big Bright Star she went to study.
I started out my career studying Cinema school, and I was swinging in between directing, editing, doing motion design and compositing until I decided to become a full-time Title & Motion Designer. And it was during all those years working in the industry, that I realized how valuable the Film language is wherever you find yourself doing the work of telling a story or directing a team to do it.
'The Art of Visual Language' has been created to give something meaningful back to the Motion Design Community all around the world.
Thanks to all of you for being such amazing folks!
This series is for you.